Penumbra · Generative Engine Optimization

# AI is talking about your brand right now. _Do you know what it's saying?_  
ChatGPT, Gemini, Perplexity, and Grok already shape how customers discover your brand. Penumbra monitors, measures, and improves your visibility across every AI model — so you control the narrative before your competitors do.

01

### AI models are the new front page  
357% YoY growth in AI-referred traffic. Customers increasingly ask ChatGPT or Perplexity before they search Google.

02

### You can't optimize what you can't see  
No analytics, no alerts, no way to know if AI recommends you or your competitor — or recommends neither.

03

### Competitors are already mentioned  
AI models cite whoever has the best content and citations — not necessarily the best product. Silence is the worst outcome.

04

### Traditional SEO doesn't transfer  
AI engines synthesize answers from multiple sources. Page 1 rankings don't guarantee AI visibility. This is a new discipline.

Monitor

### 4 AI models · daily · automated  
ChatGPT, Google Gemini, Perplexity, and Grok (X.ai). Hands-free. New models added as they emerge.

Measure

### Visibility, sentiment & citations  
Know exactly how often you're mentioned, in what tone, and which sources drive AI answers.

Compare

### Competitive matrix  
Side-by-side comparison of your brand vs. competitors across every AI model and metric. Heatmaps included.

Improve

### AI analyst chat  
Ask Penumbra "Why is Grok negative about us?" — get prioritized, actionable answers powered by Claude with tool-use.

1

### Enter your brand  
AI generates monitoring prompts from your URL. Review and customize in minutes.

2

### We scrape daily  
Automated queries capture what every AI model says about you — every day.

3

### AI labels every response  
Claude + GPT extract brands, sentiment, themes, and citations at scale.

4

### Dashboard + AI chat  
Visual analytics plus a chatbot that answers questions about your brand data.

ChatGPT · OpenAIGemini · GooglePerplexityGrok · X.ai\+ more coming

5 min

Onboard your brand

30 mins

First report ready

Free

Start monitoring today

4 models

Tracked automatically

## Let's Work Together  
Want to see how ChatGPT, Gemini, Perplexity, and Grok describe your brand today — and what to do about it? Drop us a line and the Penumbra team will set up your account and first report within 30 minutes.